The complete operating system
for jewelry businesses.
- Storefront, WhatsApp, counter and B2B portal
- Rate-linked pricing for gold, diamond, silver and gemstones
- Weight, purity and stone checks written to the piece record
- Thirteen modules, one record — nothing glued together
Runs Ryan Jewelers and the stores we build for clients. Built on Litekart and Svelte Commerce, open-source commerce we maintain.
Stores, brands and infrastructure we've shipped for jewelers.
Live storefronts, brand work, and the platform those stores run on.
Ryan Jewelers
Our own jewelry brand, sold directly from the site with rate-linked pricing and WhatsApp enquiries, no paid ads.
Visit storeIGA — International Gemology Authority
Grading, report verification and education pages for a gemology certification brand, built pixel-faithful from their Figma.
View projectKGOLDS Fine Jewelry
Logo refresh with a realistic centre diamond, applied across website, favicon and social mockups as one brand presentation.
View projectAuvi Jewelry
A mark built on Au, gold's symbol on the periodic table, with tile logo and colorways for print and digital.
View projectLitekart & Svelte Commerce
The multi-tenant storefront platform under Misiki: per-store themes, one backend, Stripe, automated build and QA for a hundred stores at once.
View on GitHubMulti-marketplace listing sync
One product record prepares images and listing data, then publishes to Amazon, Etsy and eBay at the same price.
See how it worksFrom sourcing gold to the sale, one record follows the piece.
Every station writes to the same piece: where the gold came from, how the stone was grown, who set it, what it passed, what it costs, which ad sold it.
Generic platforms start at the cart.
Jewelry starts at the rate.
Every layer of Misiki is built on the one below it. Change the rate and the sale, the invoice and the customer record all know.
The rate changed at 9:31.
So did every gold price you sell.
Pick a material, move the rate. Every channel, every piece, one formula.
Pricing engine
22K · per gramRepricing
syncedRate locks honoured: 3 orders unaffected
Orders today
$7.9kThe enquiry comes on WhatsApp. So does the order.
Most jewelry sales never touch a checkout page. Misiki reads the question, drafts a reply with today's price and a breakup link, and waits for your approval. Try it.
- Catalogue links that never show a stale price
- Advance link, rate lock and tax invoice from one thread
- Every conversation saved to the customer's memory
Priya's phone
WhatsApp BusinessYour salesperson never walks in cold.
Pick a family. This is what the counter sees before they walk through the door.
- Occasion reminders drafted before the season
- Plan balance and trade-in credit in the same view
- Nothing sent without a person approving it
Every piece carries its own proof.
Serial, stone certificate and valuation live with the product. The QR on the tag opens this page for the customer. Scan it.
- Insurance valuation generated from the record
- Buyback and exchange terms attached per piece
- Sales tax on the invoice, with metal and labor shown separately
The tag on a 0.72 ct solitaire ring. Scan to open its certificate.
Solitaire ring · certificate
verifiedEvery piece is measured, traced and released before it sells.
A ring has a weight tolerance, a stone has a lot number, a setting has a sign-off. Misiki writes the inspection onto the piece record so nothing lists without evidence.
- Purity, weight and stone checked against the certificate
- Price formula audited before the first customer sees it
- Non-conformance holds the piece; nothing is skipped quietly
Inspection · Solitaire ring MK-6K2QF9A3
0 / 10Tolerances, lot numbers, a name on the release.
Every measurement has a tolerance and an instrument. Every component has a lot. Every release has a name on it.
What it looks like inside a store.
Ryan Jewelers
D2C storefront with rate-linked pricing and WhatsApp enquiries, selling directly from the site without paid ads.
Live · retailManufacturer to 40 retailers
Retailer logins with tiered labor charges and minimum order weights. Orders land in the workshop queue with the bench jeweler assigned.
Example setup · wholesaleThree showrooms, one plan book
Monthly gold savings plans collected at any counter, redeemed at any counter, with liabilities visible to the owner every morning.
Example setup · multi-storeThree ways to run a jewelry business online.
Rent a general platform and bolt on apps, run the back office on an ERP and sell somewhere else, or use one system built from the rate up.
Rules we build into the software, not the sales pitch.
rate, entered once, applied to every piece on every channel.
messages sent to a customer without a person on your team approving.
of pieces carry their Serial and certificate. Nothing lists without them.
products, customers and orders, exportable any day, in open formats.
Monthly, per store. Setup by our team.
Showroom
One store, selling online and on WhatsApp.
- Rate-linked catalogue, all materials
- Storefront, WhatsApp and SMS commerce
- Orders, tax invoicing, certificate records
Growth
Plans, retail plus B2B, or more than one location.
- Everything in Showroom
- Savings plans, exchange, EMI
- B2B portal and marketplace sync
- Memory with occasion follow-ups
- AI support with human hand-off
Manufacturer
Wholesalers and brands selling through retailers.
- Everything in Growth
- Workshop and bench jeweler workflow
- Disha for retailer discovery
- Custom integrations and SLAs
Questions jewelers ask us
Does the price change with the gold rate on WhatsApp too?
Yes. The catalogue link a customer opens on WhatsApp reads the same rate as the website and the counter. If the rate moved since you shared the link, the customer sees the new price, and you see when they opened it.
How are diamonds and gemstones priced?
Diamonds by carat, color, clarity and cut against a price table you control; gemstones by carat and grade. The metal mount is priced separately from the rate. Both show in the breakup.
Can I run a gold savings plan through Misiki?
Monthly plans with bonus rules, reminders and redemption against any piece are in beta. Balances show inside the customer's record, so staff see them at the counter.
Does the AI answer customers on its own?
For support, yes, within limits you set: order status, sizing, repairs, care and certificate questions are answered from the record, 24/7. Anything about warranty claims, refunds, complaints or a sale is handed to a person with the full thread. You see every answer it gave.
Is anything sent to my customers automatically?
No. Misiki drafts festival messages, reminders and follow-ups; a person on your team approves each one before it goes out.
Can Misiki move my store from Shopify or WooCommerce?
We migrate catalogue, customers and order history during setup. Products are re-modelled with metal, purity and stone fields so rate-linked pricing works from day one.
Do I own my data?
Yes. Products, customers and orders are yours and exportable at any time. Misiki hosts and runs the software; it does not own your records.
How is Misiki different from a jewelry ERP?
ERPs handle the back office. Misiki starts from selling, on the website, WhatsApp and the counter, and connects back to stock, stamping and accounts. Your ERP can stay connected.
Send us ten pieces and today's rate.
We'll show them live-priced on a storefront, on WhatsApp and at a counter, in one 30-minute call.